FYFruityard
Tech Ventures • Live Today

De-Risking Software Before We Build It

We validate what to build before writing a single line of code, then build it ourselves through three fixed-scope phases — Discovery, Incubation, and Acceleration — with an equity path beyond that for founders who want to go further, into Growth and Spin-Out. Tech Ventures is the first of five founder tracks, and the only one live today.

Not Sure Which Track Fits? Answer Two Questions

Do you have a validated problem and a rough spec for what you want built?

How This Maps to the Founder Journey
Discovery 5-Day De-Risking Sprint

A clear written plan for what to build and why, a look at where people might get confused using it, and rough clickable mockups just showing the flow — before any code gets written.

£1,500

Fixed price, instant booking

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Incubation 2-Week Incubation Sprint

Detailed, realistic mockups of exactly what the finished product will look like, plus the technical build plan our engineers will follow — turning the validated direction from Discovery into something ready to build.

£3,000

Fixed price, instant booking

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Acceleration 4-Week Hybrid Accelerator

4 weeks of focused engineering work turning the validated plan into a real, working product that can handle real users and grow with the business. Unlocks once the Discovery and Incubation phases are verified complete.

Pricing confirmed after evidence review

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The Discovery, Incubation, and Accelerator phases are fixed-scope and non-diluting, and each only opens once the last is verified complete. Going further, into Growth and Spin-Out, means taking on equity together — that path starts with a founder pitch.

What's Already Built in the Lab

Fruityard's Own Operating Platform

The account system, evidence-gated engagement tracking, live booking and calendar integration, and secure client portal running this site were built end-to-end with this exact de-risk-then-build method.

Creative Partnership Tooling

A creative review and approval suite with timestamped feedback and role-based views, a marketing site build, and a creator roster system, prototyped as part of an active partnership proposal in the creator economy space.

The Kind of Ventures This Builds
  • Two-sided marketplace or creator-economy platforms
  • Internal tools with real-time client or partner visibility
  • Review-and-approval workflows for creative or operational content
  • Booking and scheduling systems with live calendar integration